Organic hair care · Handmade in the Dominican Republic

Glorify Godin everystrand

100% organic, plant-based hair care crafted to strengthen strands, help reduce breakage, and improve the look of damaged hair with consistent use.

Shop the Ritual Our Story

Glorify God in every strand

The hero serum · 16 oz

Penetrate Regenerator

A restorative wash-day treatment with coconut, rosemary, and honey to help soften strands, support shine, and smooth the look of frizz.

—Strengthens & helps reduce breakage
—Supports shine with consistent use
—100% organic & sulfate-free

Shop Penetrate — $45 See the full ritual →

Strengthens Strands✦Reduces Breakage✦Repairs Damaged-Looking Hair✦Handmade in the Dominican Republic✦100% Organic✦Consistent Ritual✦Strengthens Strands✦Reduces Breakage✦Repairs Damaged-Looking Hair✦Handmade in the Dominican Republic✦100% Organic✦Consistent Ritual✦

The Ritual

Loved by thousands,
made by hand

Shop all products

Best Seller

Kits

Natural Plus BIG KIT

Salon-size complete ritual

$280

Limited offer

Blessed Beauty Launch

10% off your first ritual

Use code BLESSED10

Shop the sale

“I delivered every bottle myself, by train, with my son beside me. I never stopped believing.”

Nallely Franco

Founder · Natural Plus USA

Our Story

From a subway car to your bathroom shelf

Natural Plus began in Brooklyn in 2015 with Nallely Franco — a single mother who delivered her products across New York City by subway, her young son beside her, refusing to give up. Every bottle is still made by hand in the Dominican Republic.