Organic hair care · Handmade in the Dominican Republic

DominicanHairCare

Glorify God in every strand

Dominican hair care made by hand to support softer, smoother, stronger-looking strands with consistent use.

Glorify God in every strand

The hero serum · 16 oz

Penetrate Regenerator

A restorative wash-day treatment with coconut, rosemary, and honey to help soften strands, support shine, and smooth the look of frizz.

—Strengthens & helps reduce breakage
—Supports shine with consistent use
—Made by hand in the Dominican Republic

Shop Penetrate — $45 See the full ritual →

Strengthens Strands✦Reduces Breakage✦Repairs Damaged-Looking Hair✦Handmade in the Dominican Republic✦Dominican Made✦Consistent Ritual✦Strengthens Strands✦Reduces Breakage✦Repairs Damaged-Looking Hair✦Handmade in the Dominican Republic✦Dominican Made✦Consistent Ritual✦

The Ritual

Loved by thousands,
made by hand

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Limited offer

Blessed Beauty Launch

10% off your first ritual

Use code BLESSED10

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“I delivered every bottle myself, by train, with my son beside me. I never stopped believing.”

Nallely Franco

Founder · Natural Plus USA

Our Story

From a subway car to your bathroom shelf

Natural Plus began in Brooklyn in 2015 with Nallely Franco — a single mother who delivered her products across New York City by subway, her young son beside her, refusing to give up. Every bottle is still made by hand in the Dominican Republic.

2015
Founded in Brooklyn, NY
Dominican
Owned
By hand
In the Dominican Republic

Read the full story

Nothing but nature

Powered by Dominican botanicals

Explore familiar ingredients such as coconut oil, aloe vera, rosemary, onion, honey, and vitamins in formulas blended by hand.

🥥

Coconut Oil

Deep moisture & shine

🌿

Aloe Vera

Soothes & balances the scalp

🌱

Rosemary

Traditional scalp-care botanical

🧅

Onion

Sulfur-rich traditional scalp care

🍯

Honey

Humectant softness

Real results

Loved across the diaspora

Saved my hair

“These products have SAVED my hair! 🙌🏽 I’m a returning customer, and I can honestly say they are the truth! My hair was finally getting longer, and then I had the brilliant idea to put relaxer in it… 🤦🏽‍♀️ Needless to say, I ruined it and had to do a BIG chop. But now? My hair is flourishing with these products! 😍✨ I’m so happy with how my hair is growing and thriving. The products really work! ❤️ The only thing I’m glad has changed is the shipping—it’s so much better now. But other than that, LOVE LOVE LOVE these products! Definitely a returning customer. 💕”

Stephanie · Philadelphia

Amazing Results for My Hair!

“This product is doing wonders for my hair! At first, I wasn’t sure how to use it properly, but now that I’ve figured it out, my hair is soft and manageable. No shedding I couldn’t be happier with my purchase. I’m so happy with the results! The shipping is fast, too. Thank you, thank you!”